stupid human is an Independent agency & research lab, bringing clients into the intelligence age.
human intent.
machine execution.
this is stupid
We're AI scientists, creatives & technologists that design AI into organisations and society.
We turn AI into real execution - not experiments. We specialise in high-stakes output systems across text, image, video, and data, where quality and reliability matter.
Selected Clients
Cases
Real-world examples of how we design and deploy AI where output matters most - across text, imagery, and data - turning complex requirements into scalable systems.
MedLens™
Building Vision Technology Detecting Counterfeit Meds
Purmo
Bespoke Content Models
Absolut
Automating eTailer Product Pages Worldwide
Purmo
Data & Marketing enhancing 6.4M Products
Tinted Objects
Deeptrained Product Imagery Models
Pernod Ricard
Automating Online Multimedial Editorials
Lead AI transformation from ambition to impact.
Partner with executive teams to lead AI transformation from ambition to measurable business outcomes.
Align leadership, define strategic priorities, and build a clear roadmap that connects AI investments directly to efficiency, revenue growth, and competitive advantage.
Services
Executive Upskilling
Strategy & Roadmap
Use Case Prioritisation
Operating Model & Governance
Business Impact Case
Workforce training & upskill
Organisation-wide Implementation
Making your data usable for AI.
Get data into an AI-ready state so models and copilots can deliver reliable results in production.
This includes assessing data readiness, improving quality and structure, and building the datasets, features, and evaluation methods required to support AI use cases.
Services
Data Readiness Assessment
Data foundation & quality improvement
AI-ready datasets & feature development
Metrics, evaluation & one truth design
Data pipelines
Data monitoring
Design and develop bespoke, production-grade AI systems.
We design and engineer high-performance AI solutions where the output quality matters - whether it’s text, images, video, or structured decisions.
Uniquely combining AI scientists and creatives, we build systems that don’t just “work,” but consistently deliver outputs that meet the standards required for production, brand, and real-world business use.
Built to be compliant, secure and ethical.
Services
Solution design & architecture
Model training, tuning and orchestration
Multimodal generation systems
(image, text, video, reasoning)Evaluation, guardrails & quality control
Application Design
Performance optimisation & scaling
Compliant, secure & ethical AI systems
Implement AI across teams, tools, and workflows.
We operationalise AI across your organisation - rolling out governed employee access, enabling teams to build simple internal agents, and embedding AI into core workflows.
We also implement bespoke AI systems into your environment and data stack, ensuring secure, reliable performance in production.
Services
Organisation-wide rollout
Governance & access controls
Simple agent enablement
Workflow integration
Solution implementation
Support & optimisation
Upskill teams and systems performing over time.
Help organisations sustain and expand AI capability over time - upskill creative-, non-technical- and technical teams to operate confidently, and maintaining the systems that run in production.
This ensures continued performance, safe usage, and ongoing delivery against the AI roadmap as needs evolve.
Services
Specialist training & enablement
Playbooks and internal best practices
System monitoring & performance tuning
Model and system iteration
Governance refresh & risk review
Roadmap support & continuous improvement
We are a full service AI partner, designing, engineering and implementing bespoke AI systems into organisations.
Services
Client Stories
A deeper view into our client partnerships - where AI becomes infrastructure, workflows evolve, and impact is measured in outcomes, speed, and operational scale.
Research program
Stupid Humans research program study the shifts that matter most in the intelligence age - from regulation and trust to how brands and businesses are represented by AI systems. The outcome is actionable insight that informs strategy, risk, and execution.
Research collaboration