The Price You Pay for Letting AI Shop for You

As AI agents take over searching, negotiating, and transacting in markets, outcomes are shaped less by consumer preference and more by agent design.

Stupid Human Invited to Review Scientific Papers for Web4Good at The ACM Web Conference 2026

Stupid Human has been invited to participate in the peer-review process for the Web4Good special track at The Web Conference 2026, one of the world’s leading international conferences on the evolution of the Web.

This invitation is a recognition of our team’s expertise in AI, responsible technology, and socio-technical systems, and a vote of confidence in our ability to critically assess research at the highest scientific standards. We take this request as a meaningful compliment and an affirmation of the role we play in shaping thoughtful, responsible uses of AI.

Competitive Advantage Through Regulation: Europe’s Vision for Responsible AI

Europe is reshaping the global AI landscape with landmark regulations that shift power from technology makers to the people who use their systems, setting a new, human-centred blueprint for the AI era.

The GEO Illusion: What Actually Drives AI Visibility

Companies that have doubled down on traditional SEO and GEO tactics are finding fewer citations in AI-generated answers, while competitors with strong cross-domain authority show up more often, even when their own websites are technically weaker.

University of Oxford Joins Stupid Human's Research Program

The Computer Science Department at the University of Oxford has begun a collaboration with the Swedish Stupid Human to publish pioneering research on AI assistant preferences.

Research Paper: AI Assistants Push Brand and Government Biases Onto Users

New study from Stupid Human show that popular AI assistants demonstrate consistent biases toward specific brands and governments, which are passed on to users. The research identifies clear patterns in AI-generated recommendations, favoring certain brands, services, and countries.

AI on the run: AI's running shoe brand preference

ChatGPT-4's brand preference on running shoe brands. Conducted through questions in six areas, spanning from performance related, runner persona to economic and environmental factors.

AI on the rocks: AI's Brand Choices in Spirits

Unveiling ChatGPT’s preference in spirits brand for users asking for drink recipes. Ai-assistants are making their own brand choices when users are searching for products through them. This research shows what spirit brands are preferred by ChatGPT, and how it got those preferences. The research has reviewed and tested ChatGPT's preference in Gin, Rum, Vodka, Brown Spirits (Whiskey, Bourbon, Rye) and Tequila. The Ai was requested to write a shopping list for the most popular drinks globally.