The GEO Illusion: What Actually Drives AI Visibility

Companies that have doubled down on traditional SEO and GEO tactics are finding fewer citations in AI-generated answers, while competitors with strong cross-domain authority show up more often, even when
their own websites are technically weaker.

University of Oxford Joins Stupid Human's Research Program

The Computer Science Department at the University of Oxford has begun a collaboration with the Swedish Stupid Human to publish pioneering research on AI assistant preferences.

Research Paper: AI Assistants Push Brand and Government Biases Onto Users

New study from Stupid Human show that popular AI assistants demonstrate consistent biases toward specific brands and governments, which are passed on to users. The research identifies clear patterns in AI-generated recommendations, favoring certain brands, services, and countries.

AI on the run: Ai's running shoe brand preference

ChatGPT-4's brand preference on running shoe brands. Conducted through questions in six areas, spanning from performance related, runner persona to economic and environmental factors.

AI on the rocks: Ai's Brand Choices in Spirits

Unveiling ChatGPT’s preference in spirits brand for users asking for drink recipes. Ai-assistants are making their own brand choices when users are searching for products through them. This research shows what spirit brands are preferred by ChatGPT, and how it got those preferences. The research has reviewed and tested ChatGPT's preference in Gin, Rum, Vodka, Brown Spirits (Whiskey, Bourbon, Rye) and Tequila. The Ai was requested to write a shopping list for the most popular drinks globally.