Together, Purmo and Stupid Human built the foundation for AI-enabled Creative & Commercial Operations - supporting faster product rollouts, localisation at scale, and consistently high-quality outputs across markets.
The collaboration focused on turning complex product portfolios into a repeatable, integrated system that enables teams to deliver more with less effort, without compromising brand consistency or accuracy.
What we've achieved so far
Product content at scale
From a portfolio of 300,000+ SKUs, we enabled scalable product content production supporting faster updates, richer descriptions, and higher consistency across product categories and markets.
Localisation across +20 markets
Streamlined localisation workflows, bespoke translation models and automated content, so teams could adapt product and marketing content faster, improving speed-to-market and reducing manual effort across languages and regions.
Creative workflows and AI campaign production
To meet the growing demand for localized product visuals and campaign assets, we introduced AI-assisted creative workflows - supporting faster image adaptation, scalable variations, and consistent brand expression across markets and channels.
This created a creative pipeline that reduces bottlenecks, increases output capacity, and helps teams go from request to delivery with significantly less coordination overhead.
Purmo
Purmo's AI Journey:
Creative & Commercial AI operations for +300 000 products
Purmo Group has expanded through acquisitions, creating a portfolio of 300,000+ SKUs across multiple brands in over 20 markets. This scale drives a huge need for product data, content localisation, and marketing adaptation.
The challenge is not only today’s demands, but also building an infrastructure that lets new acquisitions be integrated in weeks, not years.
Stupid Human has designed Purmo’s AI roadmap and build solutions that address the complexity of 300,000+ SKUs across 20+ markets. Acting as an external AI strike team with internal access, we pilot and scale high-impact applications - from product data infrastructure to campaign and creative operations.
Partnership Metrics
€11M
Cost saving
300.000
AI Enhanced Products
10.000
Hours saved
Selected Projects
Bespoke Content Models
Data & Marketing enhancing 6.4M Products
