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AI engineering <3 creative

stupid human grid

Independent agency bringing organisations into the intelligence age

Advance AI engineering with award-winning creativity to create meaningful impact in organisations & society.

CLIENTS

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Creative Application of AI

We're AI scientists, creatives & strategists that find innovative and creative applications of AI to solve problems in organisations and society.


Whether reducing national skin-cancer mortality rates, scaling an organization’s content operations by 900×, or saving over $11M in operating costs, we solve problems through the creative application of AI.

selected projects

(Some of our work, reach out for cases in other industries that might require a NDA.)

how we work
the stupid method

We identify high-impact use cases and build bespoke AI solutions for marketing and creative operations.

{01}

High impact use cases

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Identify where AI application makes most impact for the business.

{02}

AI pilot & roadmap

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From rapid pilot to broad implementation.

{03}

AI Development

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Develop, train and build AI systems.

{04}

Implement & Generate

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Implement, integrate and generate.

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Service
Overview

(services spanning over AI creative to AI engineering & science.)

services

AI ENGINEERING

  • External & Internal Applied AI

  • Model & Machine Learning

  • Data & Infrastructure

  • Ethical & Enterprise Solutions

services

AI CREATIVE

  • Creative Model Development

  • AI Production

  • Scaled Brand Solutions

services

ADVERTISE AI ASSISTANTS

  • AI Market Intelligence

  • AI Assistant Targeting

  • AI Assistant Advertising

Research program

(Contributing to and publishing research on the impact of AI in society.)

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Insights

September 22, 2025

The GEO Illusion: What Actually Drives AI Visibility

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News

September 8, 2025

University of Oxford Joins Stupid Human's Research Program

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Research Paper

March 14, 2025

Research Paper: AI Assistants Push Brand and Government Biases Onto Users

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