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CLIENT

Absolut

Challenge

Pernod Ricard owns 240 spirit brands such as Absolut Vodka, Jameson and Beefeater. Keeping all their e-retail channels in the world optimised, relevant and updated was a enormous and costly task.

solution

in short

Building a bespoke AI model that optimise product PDPs based on proprietary data, sales and live keyword data from each of the platforms such as Amazon and Google. Enabling automatic publishing of PDPs on e-retailer platforms, in each of the brands tonality, with the best practise from each platform.

KEY METRICS

x100

Scale of ops

-91%

Operating costs

hours

Speed to live

phone amazon product page of absolute vodka bottle

Automating eTailer Product Pages Worldwide

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