AI has emerged as a new 'target group' for brands because of its increasing role in mediating consumer interactions. Brands focusing on AI as a target group optimize their content, products, and services to appeal not only to human sensibilities but also to the algorithms that power these AI systems, ensuring better visibility, engagement, and conversion rates.

Firstly, it involves brands crafting CA campaigns specifically designed to capture the attention of chatbots and AI assistants. By understanding and leveraging the mechanisms of these AI platforms, brands can ensure their messages resonate with the AI entities that guide and influence consumer choices. Secondly, CA is evolving as AI assistant providers begin to offer new forms of advertising within their platforms, enabling brands to insert ads seamlessly into AI-driven conversations

AI Shopper Optimization (ASO) is about strategically positioning your products to be favored by AI systems when they assist users in product research and shopping. This involves crafting strategies that align with the AI's decision-making algorithms, ensuring your products stand out in AI-driven product recommendations and searches.

Answer Engine Optimization (AEO) is the process of optimizing content to rank highly in the results of AI-driven voice assistants and chatbots, akin to SEO for search engines. As voice searches and conversational interfaces become more prevalent, AEO focuses on structuring content to provide direct, concise, and relevant answers to users' spoken queries. This involves understanding the intent behind questions, offering clear solutions, and ensuring that content can be easily interpreted and delivered by AI assistants.